words by pablo deferrari
well, as much as I'd like to think that the marketing department had their paws on this 1978 SE, it may also just be that Porsche wants the public to know that they've made a few subtle upgrades...in case they were missed by those with ADD.
think about those figures for a bit. the ENTRY level Porsche cost a bit over three quarters of a person's average salary. That's like saying , "hey man, look; I make $100,000, I think I can swing a $75,000 car."
1978 saw a host of improvements including Porsche's own 5-speed gearbox offered as an option, rubber bushings in the rear suspension, uprated shock absorbers, optional electric window lifts, the manlier, signature oval shaped rear silencer replaced the original pea-shooter version, an improved exterior mirror design, and black-centered alloy wheels with polished rims became a popular option.
these were big improvements since its launch in '75 as a '76MY...and it would be another two years before improvements were to be made again.
so, what did you get with the special edition 924 in 1978?
a Dolemite Grey metallic paint job, silver metallic and black body side pin-striping, pressure-cast alloy wheels, sway bars, fog lamps, the oh-so-cool black white Pascha interior, black leather-wrapped steering wheel, leatherette shift boot, and a couple of speakers in the rear sides and one under the dash...oh and the antenna was manual.
what did a 924 with this option cost? according to the example listed below back in 2013 on Rennlist, the price, all in was $14,524...that's $52,994 with inflation adjusted in 2014 dollars.
let me break the price of the options down with 2014 figures in parenthesis.
- base price $11,995 ($43,767)
- special edition option $590 ($2153)
- removable top $380 ($1387)
- automatic transmission $399 ($1456)
- tinted windows $105 ($383)
- air conditioner $595 ($2171)
- power windows $295 ($1076)
although sales declined to 3,200 down from 1977, 1978 was the one year that saw the most imports into the US; around 11,638 units...and don't ever think for a minute that this was a cheap car. the next time someone laughs and thinks a 924 is a joke, I give you full permission to print this article, show it to the dolt who thinks so, and walk away with a beaming smile as you mutter "asshole" under your breath.
brochure images source: http://coochas.com/, http://rennlist.com/forums/vehicle-marketplace