words by pablo deferrari
so I spotted on at a local Mercedes dealer where I met a salesman named Werner. now this was my first experience not only buying a car from a dealership, but buying it from what I thought would be a salesman with very little knowledge about a product that was now obsolete.
I was wrong...this salesman knew more about that 190 than I did.
so, acting like an arrogant 20-something sonofabitch that I was, I didn't give this gentleman selling me my first Merc enough credit...but he was used to dealing with people like me. I softened up a bit when he began engaging me in some Mercedes history I thought he hadn't a clue about. we must've carried on for over an hour or so before signing the papers after which he took about another 45 minutes going over every little detail of my new purchase before driving off...a crash course on the workings of what was now my 190.
a deep impression had been cast.
when I came across these Porsche fact books on eBay, I became intrigued on exactly what Porsche was educating their sales staff with compared to the hard facts and knowledge most of us know...I think Porsche already knows what kind of die hard fans we are and how very knowledgeable we can be about their product, so their representatives had better be well-versed in anticipation.
when I read the "key points," I thought they were a bit silly, you know, like saying "hey guys, these are the reasons why we're trying to get that guy seriously considering a BMW to choose a Porsche instead."kinda amateur I think...take a look at the "24 Key Selling Points" they preached in 1991 to see what I mean:
- Design Goal: The Best!
- Classic Lineage
- The Definitive Sports Car
- The Porsche Crest = Winning
- Form Follows Function
- Performance Engineering
- Uncompromised Manufacturing
- High Durability/Reliability
- Low Maintenance/High Perfomance
- Over-Engineered for the US
- Systems Engineering
- Accident Avoidability
- Accident Survivability
- Exceptional Handling Capabilities
- Long Lasting Quality
- Unexpected Utility and Cruising Range
- Retained Value
- Air Management
- Weissach Engineered
- After-Manufacturing Quality Assurance
- Ergonomics from Endurance Racing
- Sophisticated Comfort Engineering
- Incomparable Driving Experience
I would love to sell the product...to be able to share everything I know about Porsche to someone who has been bitten by passion would be an absolute pleasure. maybe in my retirement, and if I clean up a bit, you know, not look like a disheveled drunk with a spike collar around my neck; I may just have a chance.
for now, our knowledge can only be amplified by such books—especially the ones pertaining to the cars of our vintage. eBay is a great source such things, these examples can be found as of this writing.
1964 fact book
1970 fact book
1991 fact book
1993 fact book
1994 fact book
1995 fact book
1998 fact book
2006 fact book
2009 fact book