"In other words, they had to grow up and move beyond that small barnyard in Gmund ‘cause one rear engine sports car ain’t gonna do it anymore."
Now Porsche has to fit within an overarching brand strategy. Their cars are the sharp tip of the VW spear. The image car, the dream car (OK, not including the Veyron here as that car is WAY over the top), Porsche is the car that people aspire to. That meant adding even more variants, more platforms and more choices to create the perfect, balanced brand. Have you taken a look at the Porsche web site configurator lately? There’s the 911 Carrera, the Boxster, the Cayman, the Cayenne, the Macan, the Panamera and just to hold down the top, the 918. Seven different models and the permutations on all those cars are endless.
And on that exhaust note, see you all next time.
image sources: http://www.wemotor.com/
Robert Turner is the author of The Driver, a series of six novels your editor in chief finds intoxicatingly engaging and superbly written; Book I— Decision and Book II— Training are currently available here. He also has a blog entitled My Life with Porsches. Robert can be contacted at email@example.com.